Lance Camper Mfg. Corp. is excited to launch their Brand Ambassador program. Lance looks to its existing owner base in order to tap into an organic source of education and information about their product.
“We’re excited to open up this opportunity for a next level relationship with our owners,” says Lance Camper Marketing coordinator Jim Waters, “ We feel that we have a very educated and loyal network of individuals who can and want to help us share the Lance brand, the Lance experience and RV lifestyle.”
Lance is looking for owners to fill Ambassador roles throughout all of their target demographics. These could be individuals, couples or larger families with a trailer, truck camper or toy haulers based around the nation with specific hobbies or knowledge pertaining to the RV lifestyle.
Director of Marketing, Bob Rogers, said, “We want to key in on all of the stories from our diverse owner base and in turn educate and excite others. The main objective is to open a pipeline of content and support directly from the field. One ambassador might be a truck camper owner who tows a horse trailer to equestrian events and provides articles and photos; another could be a family who uses their trailer on weekender trips and wants to open their RV to fireside demo sessions during their travels. Yet another may want to help staff our product display at retail shows. In all cases we want brand evangelists to share their passion about the Lance brand & RV lifestyle.”
About Lance Campers…
Founded in 1965, with headquarters in Lancaster, CA, Lance Camper Mfg. Corp., is the premier manufacturer of truck campers in North America – and their line of ultra-light travel trailers and all new toy haulers are some of the fastest-growing RV lines in the market.
Specializing in the design and construction of high-quality RVs, Lance’s recent 12th year win of the RVDA’s prestigious and coveted DSI (Dealer Satisfaction Index) Quality Circle Award is a direct reflection of this quality in both their products and the service provided to Lance dealers and consumers for the past 50 years.